Our People

Local Leadership

  • Info

    Danny Bass

    Chief Executive Officer, IPG Mediabrands Australia

    Danny Bass

    Chief Executive Officer, IPG Mediabrands Australia

    Danny is among the Australian media communications industry’s most respected and high profile leaders. He is formerly Chief Investment and Intelligence Officer for GroupM Australia. Prior to that he was GroupM’s Chief Digital Officer and was previously National Sales Director for News Digital Media. He is passionate about the digital development of his industry and the people skills to drive maximum effectiveness for clients.

  • Info

    Tom Dawson

    CFO, IPG Mediabrands Australia

    Tom Dawson

    CFO, IPG Mediabrands Australia

    Prior to joining Mediabrands Australia in 2016 Tom was based in the US as Global CFO for the data, technology and media trading divisions of Mediabrands – Cadreon, Reprise and Magna Global. He has also been the Head of Global Client Finance for Mediabrands where he managed commercial and contractual relationships with multinational advertisers. Prior to that he has held various senior financial positions with advertising-focused businesses most of his career.

  • Info

    Fiona Johnston

    CEO, UM Australia

    Fiona Johnston

    CEO, UM Australia

    Fiona has had an international career with senior management positions in executive consulting, media and creative agencies working with world class marketers and brands. She is formerly founder of the executive consulting business Wild and Safe, working with clients such as The Coca-Cola Company, eBay, the AFL and other media focused businesses. She is also formerly chief marketing and business development officer for MediaCom/GroupM Australia.

  • Info

    Victor Corones

    Chief Investment Officer, IPG Mediabrands Australia

    Victor Corones

    Chief Investment Officer, IPG Mediabrands Australia

    Victor has more than 24 years of media experience and world-class skills centering on media and consumer trends, negotiation and highly effective media planning and implementation across all channels. He was appointed the Magna Global lead for Australia in April 2011 when the division launched and he continues to oversee all key client negotiations across the IPG Mediabrands Australia group of businesses.

  • Info

    Melissa Fein

    CEO, Initiative Australia

    Melissa Fein

    CEO, Initiative Australia

    Melissa has created a talent rich, content centric team of marketing leading specialists to deliver culturally relevant, integrated solutions to clients. She is a proven industry leader with more than 16 years of media and advertising experience representing world-class brands both locally and internationally across media owner and agency businesses. She maintains a clear focus on driving revenue through creative innovation and thought leadership.

  • Info

    Darren Stein

    CEO, Cadreon Australia

    Darren Stein

    CEO, Cadreon Australia

    Darren works with and leads clients by assisting them evaluate how to extract the most value from their marketing investment, drive marketing and consumer strategy and learn more about their addressable market via a range of services at Anomaly’s finger tips. He has been fascinated with consumer behaviour since completing his Masters of Psychology degree in the late 90’s. Prior to Anomaly, Darren spent four years at News Corp Australia leading Insights, Analytics and Strategy.

  • Info

    Ross Raeburn

    CEO, Ansible Australia

    Ross Raeburn

    CEO, Ansible Australia

    Ross has enjoyed a highly successful career creating and leading innovation for clients from both the agency and media-owners’ perspectives. Prior to joining Ansible, he was the CEO of UM Australia, overseeing the growth and development of the agency and securing new clients such as Optus, Virgin Mobile, Lion and RACQ. He leads the Ansible charge in developing world class Enterprise Mobility products and award-winning Marketing Solutions technology.