Luke O’Sullivan Appointed Head of Initiative Perth

January 3, 2018 | Share this article

December 14, 2017: The CEO of Initiative Australia Melissa Fein has announced the appointments of Luke O’Sullivan as Head of Initiative Perth and Judi van Omme as General Manager of Initiative Perth. O’Sullivan and van Omme replace Clive Bingwa who is leaving to become Managing Director of Nine Entertainment Co in Perth.


“It’s great testament to the success and momentum of our Initiative WA business that we have talent of the calibre of Luke and Judi to take on the agency’s leadership,” said Fein. “Luke has great passion and experience as a media strategist, client and team leader. Judi is a highly respected and experienced professional and fully deserves her new role.”


O’Sullivan is a Perth native and joined Initiative in November this year. He recently spent five years working in senior media-agency positions in the UK. He is a former business director at Vizeum in London where he was responsible for strategic planning, senior client relationships and agency team leadership across major clients including TSB, Auto Trader and Norwegian Air. His additional Vizeum client experience included BMW Mini Group, Carnival Cruise Group, Air New Zealand and Lactalis Nestle.


O’Sullivan said, “It’s a great thrill to be leading Initiative Perth. There is a terrific team of people with great client and media relationships. I’m looking forward to driving the momentum in 2018.”


Van Omme is an Initiative “lifer”. She has risen through the agency’s ranks in a 17-year career, developing skills and a network of contacts second to none. She is highly valued by clients and media partners.


Said van Omme, “I am delighted with this promotion and look forward to helping drive success for the agency and our clients into 2018.”


Said Fein, “Initiative WA is a high quality and successful agency. We thank Clive sincerely for his leadership and team work and congratulate Luke and Judi on their well-deserved promotions.”