IPG Mediabrands Australia Raises $60,000 for batyr

January 3, 2018 | Share this article

December 6, 2017: A massive fundraising effort by people at IPG Mediabrands will soon see more than $60,000 donated to batyr, an organisation focused on youth mental health across Australia. The fundraiser was coordinated by UnLtd and took place in Mediabrands’ Brisbane, Melbourne and Sydney offices.


Organised and led by Patrick Darcy, managing director of data, insights and technology business Cadreon, Mediabrands people were encouraged to develop the most creative of ways to raise funds for batyr. People hosted cake sales, led PT sessions, walked seven of Sydney’s major bridges, dyed their hair batyr blue, ran ping pong competitions and raffles, built mobile games, held mini movie screenings, sold their own artwork and lots more. The day culminated in an auction of Mediabrands’ most senior executives to spend time at another outside company to offer their professional expertise.


Youth mental health is a major issue in Australia. In a group of 30 students, seven will be experiencing a mental health issue. Of those seven, only two will reach out for support, leaving five suffering in silence.