Initiative, UM Help save Australia NGEN Halloween party

October 13, 2017 | Share this article

The annual Sydney NGEN Halloween party has been saved from the gallows this year by last minute contributions from media agencies Initiative and UM, as well as cinema & outdoor giant Val Morgan.

The NGEN Halloween Party is one of the industry’s most anticipated events and is usually supported financially by media owners, but this year the call for sponsors went unanswered.

NGEN e-mailed its 2,000 Sydney members in late September to announce the death (ironically) of their Halloween party.

Enter Initiative and UM.

A few calls later, the two Mediabrands agencies had teamed up with Val Morgan to raise the funds required, and the party is now back on for NGEN professionals at The Lair in Sydney’s Metro Theatre, on Thursday 26th of October.

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