Initiative Australia Appoints Nick Durrant to National Chief Partnerships and Investment Officer Role
Initiative Australia has announced the appointment of Nick Durrant as the agency’s national chief partnerships and investment officer, a new position at the agency under its cultural branding positioning.
Durrant has been at News Corp for the past two and a half years most recently as national general manager of trading. Prior to that he was national head of data and knowledge at Mindshare for five years and previously head of trading for Mindshare Sydney for two years. His new role at Initiative is a return to the Mediabrands group, as he worked at UM for six years leading the Johnson & Johnson and Coca-Cola accounts, as well as a media strategist on Unilever.